The Hero and the Outlaw
A perspective on how identity and aspiration shape the stories people connect with and the brands they choose.
Technology & leadership
Technology creates
possibility.
I build technology organizations that make complex systems easier to understand, operate, scale, and trust.
That means bringing people, platforms, and operations together—and staying close to the work—with a focus on clarity, reliability, and the outcomes that matter.
Selected experience
Selected experience
CiriumFlexeraPacificSourceMaterial+INCISENTLiveText
Site reliability · Platform engineering · Infrastructure · Healthcare data · Technology operations
Selected consulting experience
Consulting work has included projects for Apple, eBay, HP, Nike, Harley-Davidson, Oracle, and McDonald’s, among others.
Nonprofit work
Through Taproot Foundation, I served as an Account Executive for Cabrini Green Legal Aid and North Lawndale College Prep. Our teams delivered complete rebrands, websites, and marketing materials focused on increasing community awareness and strengthening fundraising.
Our Cabrini Green Legal Aid team received the Charles V. Hogren Outstanding Service Award. The award recognizes outstanding service in support of Cabrini Green Legal Aid’s mission to expand access to justice.
A considered approach
I make complicated
things work better.
People want to do work they’re proud of—and understand why it matters. My role is to make expectations clear, connect the work to the organization’s priorities, and give people room to apply their expertise.
Clear priorities, open discussion, and explicit tradeoffs help teams make sound decisions. My responsibility is to support those decisions, remain accountable for outcomes, and help people develop throughout their careers.
On the Bookshelf
Thinking in Systems
I use systems thinking to explain complex relationships, recognize feedback loops, and identify where measurement can improve understanding.
Notes on Complexity
A reminder to look at interactions across a system when its individual parts cannot explain the whole.
Life 3.0
A framework for thinking beyond AI’s immediate applications to the human choices and responsibilities that shape its future.
Site Reliability Engineering
A foundational reference for treating reliability as an engineering discipline and a shared organizational responsibility.
Cloud FinOps
A framework for connecting cloud spending to business priorities and making cost a shared responsibility across engineering, finance, and business teams.
Through the lens
Photography
Form, light, landscape, and the unexpected detail.
A selection of photographs from a life of looking closely.
In black & white
A figure in the landscape
Color & observation
Art, technology & the natural world
Nature, browsing
the web.
What would it look and sound like for the earth to browse the internet?
I conceived a generative artwork in which rainfall data directed a browser through live internet feeds, shaping both the projected imagery and an accompanying synthesizer score. The result was a meditative encounter between natural processes and the online world.
Working together as rdie, my collaborator and I developed the software, music, and visuals. The performance was attended by over 800 people.